1.
What is price discrimination and what are its
objectives? Under what conditions would price discrimination be successful?
(1988)
2.
Answer the following questions
1.
Marketing concept changes in line with the stage
of development of an industry or economy but the concept at a given stage of
development is the same in any industry or economy Comment.
2.
Discuss the problems and prospects of rural
marketing in India. Identify the strategy followed by a few large firms in
reaching the rural population in respect of any two of the following items:
1.
Kerosene
2.
Radio set
3.
Branded footwear
4.
Cosmetics
3.
Answer the following questions
1.
Discuss the relevance of market segmentation to
marketing decisions. Explain the essentials of an ideal market segmentation
strategy.
2.
Discuss the various socio-cultural factors that
affect consumer behaviour. Give suitable examples in support of your answer.
4.
Answer the following questions
1.
What is meant by the terms Marketing Research
and Marketing Information System? Discuss the benefits it; of marketing
research with special reference to Indias economy.
2.
What kind of information must be collected and
what decisions should he taken before one starts exporting his product?
5.
Discuss different degrees of Price
Discrimination with the help of suitable diagrams (1989)
6.
Answer the following questions
1.
For each of the situations given below describe
whether the market research should be exploratory, descriptive or causal:
1.
Establishing the functional relationship between
advertising and sales.
2.
Investigating consumer reactions to the idea of
a new laundry detergent that prevents hot water shrinkage.
3.
Identifying target-market demographies for a
shopping centre.
4.
Estimating sales potential for concrete vibrators
in Delhi.
2.
Distinguish between objective world and
subjective world of the consumers. Which is more important to the marketing,
manager and why?
7.
Answer the following questions (1990)
1.
Marketing highlights some specific areas of
activities. What are these areas? Do you think these areas have any
significance in India? Elaborate your answer with reference to:
1.
Government companies as against non-government
companies.
2.
Capital goods as against consumer goods.
3.
Urban areas as against rural areas.
4.
Domestic as against international marketing.
2.
You have been asked to develop a marketing
research design. What steps would you take in this regard?
8.
Answer the following questions
1.
What do you mean by brand Loyalty? Do you think
such loyalty can be measured? What measures would you biggest for this purpose?
2.
What are the criteria for market segmentation?
Also explain, why markets are segmented.
9.
Answer the following questions
1.
Critically asses the performance of the public
distribution system. What steps would you suggest for improving its
performance?
2.
Comment on the rapidly growing fast food market
in India. What future would you suggest for such a market in India?
10.
Answer the following questions (1991)
1.
The task of marketing management in a
market-oriented economy is highly complex in nature. Hence a creative approach
to 4 Ps is required for the survival of the organisation. Discuss.
2.
Discuss the prospects and problems of rural
marketing in India in the light of the recent developments in the economic and
political scenario of the country.
11.
Answer the following questions
1.
Identify the role of every family member, in
making a purchase decision for the family. Explain how this knowledge can help
a marketer in marketing his products.
2.
What is meant by sales promotion? How is it
different from advertising and publicity?
Comment on a sales promotion campaign you had
liked the most. Give reasons.
12.
Answer the following questions
1.
For a large organisation in a competitive
environment, market research should proceed and succeed by marketing functions.
Do you agree? Explain.
2.
In the light of the fast changing international
marketing scenario explain the role of trade associations in export promotion.
13.
Answer the following questions (1992)
1.
In the present stage of Indian Economy, the
problems of Rural Marketing and those of urban Marketing are nearly converging
Comment. Give illustrations.
2.
How is a Marketing Programme planned and
controlled?
14.
Answer the following questions
1.
Evaluate significance of Market Information System
in sales planning.
2.
As a media for advertising, Television is being
widely used for goods like washing power, soap, etc. but rarely for goods like
Textile fabrics, Medicines. Why is it so? Discuss.
15.
Answer the following questions
1.
Describe various incentives available to an
exporter in India and discuss how far these incentives can help him. What
should be his export marketing strategy in the present world economic
situation?
2.
Narrate the present organisational set up of
Public Distribution System in India and evaluate its wording.
16.
How is direct demand different from derived
demand? How is this distinction useful for managerial decision making? (1993)
17.
Answer the following questions
1.
The role and responsibilities of marketing manager
have become more challenging in the present Indian economic situation Comment.
2.
What are the considerations which a toys
manufacturer should keep in mind while designing the marketing strategy for
increasing the market share in rural areas?
18.
Answer the following questions
1.
How far will it be correct to say that market
segments in rural areas and those in urban areas need not be similar?
Illustrate your answer.
2.
Explain the significance of consumer behaviour
studies in designing marketing strategy.
19.
Answer the following questions
1.
Before going in for export marketing a firm must
decide its objectives and policies and collect information through
environmental analysis. Do you agree? Why? If not, why not?
2.
How does advertising influence the sales of a company?
20.
Enumerate the factors which determine changes in
the demand for a product. What problems are faced by a firm in estimating
demand? Illustrate your answer with reference to a consumer product. (1994)
21.
Answer the following questions
1.
Marketing is the science of actualizing the
buying potentials of a market for a specific product. Does this definition
reflect a product, selling or marketing concept?
2.
What type of promotional strategies you would
suggest if you are required to develop export markets for Ratnagiri Alphonso
mangoes?
22.
The success of marketing executive depends on
his ability to differentiate the product with eyes of different market
segments. Comment and discuss on what basis he market for cosmetics can be
segmented in India.
23.
Answer the following questions
1.
Describe the various export incentives available
in the country at present. Do you support the present export policy?
2.
How does a marketing information system differ
from a marketing intelligence system?
24.
What are the major forecasting methods? Give a
brief description of these methods. How would you forecast the demand for
television in the year 2000? What factors would influence the choice of a
forecasting method? (1995)
25.
Answer the following questions
1.
Define the term marketing Does it mean something
different in the context of Indian economy particularly after the process of
liberalisation has commenced?
2.
How does rural marketing differ from urban
marketing? Illustrate your answer taking at least three products
26.
Answer the following questions
1.
How are market segmentation targeting and
positioning interrelated? Illustrate how these three concepts can be used to
develop a market strategy for a product of your choice?
2.
Describe three innovative methods which
marketers can use to reach their target markets in an economical way.
27.
Marketing research has traditionally been
associated with manufacturers of consumer goods.
Today we are experiencing an increasing number of
organizations both profit making and non profit using marketing research. Why
do you think this trend exists? Give some examples.
28.
Answer the following questions (1996)
1.
Explain why a firm might want to pursue a market
penetration opportunity before pursuing one involving product development or
diversification.
2.
Distinguish between mass marketing and target
marketing particularly in rural sector, illustrate with Indian examples.
29.
Answer the following questions
1.
Explain life style analysis. Discuss how it
might be useful for planning marketing strategies to reach college students as
compared with the average consumer.
2.
What is the battle of brands who do you think
will win and why? Illustrate with examples.
30.
Answer the following questions
1.
What is a marketing information system and how
does it differ from marketing research?
2.
In the light of our membership of the WTO, what
is the role of export incentives and promotional strategies?
31.
Answer the following questions (1997)
1.
Describe the distinctive features and problems
of rural market which a marketing manager must bear in mind while designing
programmes for marketing
2.
What do you understand by the term Distribution
channel/s? Describe the determinants of distribution channel for selling
automobiles, food items and beverages.
32.
Answer the following questions
1.
Who was the buyer of our products? Who will be
the buyer and who is the buyer now? Describe the source for finding answers to
the questions as also usefulness of such knowledge in the area of marketing.
2.
Marketing in the case of industrial goods is
only selling. Do you agree? If so, who? If not who not?
33.
Answer the following questions
1.
Discuss the problems an Indian exporter has to
face these days. Are these problems peculiar to Indian situation?
2.
Give your comments on the working of Public
Distribution System and discuss the effects of changes made in past few years.
34.
Explain and illustrate with suitable diagrams
the pricing decisions under different market structures. (1998)
1.
Answer the following questions
1.
Importance of marketing functions varies with
the category of goods produced and the character of the market. Do you agree?
Justify your answer. Give appropriate examples.
2.
Discuss whether a marketing manager is free to
set the price of a product?
2.
Answer the following questions
1.
One of the Engineering Companies in India well
known for producing quality irrigation pumps and enjoying considerable
good-will is planning for export marketing of its products. The management,
however, is not fully aware of the merits gains and associated risks. Nor have
they any organisational capability. Give your views in the matter and suggest
how they should proceed to place their products in the export market.
2.
Is market information just another name for
marketing information system? Answer the question with illustrations.
3.
Answer the following questions
1.
Sales organisation adequate for an enterprise at
one time may fail to cope with the situation. Which may develop at another time
Comment on the statement in the context of the Indina situation?
35.
Some organisations prefer independent advertising
departments and decentralised sales activities while some others prefer just
the opposite. Why? Which will you advocate and when?
36.
Answer the following questions (1999)
1.
How is a market strategy evolved for launching a
product in domestic market?
2.
What precautions are essential for such a
launching for export marketing operations?
37.
Answer the following questions
1.
Critically evaluate the different marketing
research models and explain which model in your opinion is considered to be the
best.
2.
What is a Marketing Information System and how
has the advancement in Information Technology affected the Marketing
Information Systems?
38.
What is cost-plus pricing method? Critically
examine its utility in the case of public sector enterprises. (2000)
39.
Marketing goes beyond selling
40.
Advertising reduces consumers concern for price
41.
Exploratory marketing research for formulation
of hypothesis
42.
Explain the functions of Marketing Information
System. What steps should be taken by an enterprise engaged in business of fast
moving consumer goods (FMCG) to have continuous two-way flow of marketing
information?
43.
Planning and strategies for meeting, the
challenges from competitors in the context of domestic marketing and export
marketing have to be: To a great extent, similar because of increasing
globalization. Evaluate the statement with the help of some examples.
44.
Concept of Social Marketing
45.
Ethics in Marketing
46.
Top management of a large multiline firm is
giving serious consideration to buying a smaller company that manufactures a
wide range of food products. This would be an entirely new line for the larger
corporation. Develop a marketing research proposal that would cover the
important questions raised about the potential company that may be acquired
(60).
47.
Cost plus Pricing Method and its utility (2002)
48.
Product name and Brand name
49.
Demarketing and Remarketing
50.
Suggest a suitable methodology for overseas
market research for an Indian company manufacturing and marketing herbal
medicine. Channel selection, role of intermediaries, export pricing and risk
management are the major objectives of the proposed research (60).
51.
Social marketing (2003)
52.
New Product Pricing Strategies
53.
Brand Equity (2004)
54.
Discriminatory Pricing
55.
Discuss briefly the specific objectives of
Qualitative and Quantitative Market Analysis. Select advertisements on TV of
two different Small Savings Schemes, and identify the specific differences in
effecting investors choice (60).
56.
Services Marketing (2005)
57.
Marketing Research is an ancillary service that allows
Management to manufacture with a better idea of what can be sold or how much
can be sold, and how to combine the various tools of selling, minimising costs.
Comment on this statement and analyse the various objectives of Marketing
Research (60).
58.
Overseas Market Research (2006)
59.
Ethics in marketing
60.
It is said Selling makes the world go around
Comment on this statement while discussing the role of sales-force. Taking the
example of fast food industry, trace out the role of sales manager (60).
61.
There is hardly any difference in the methods of
determining price in domestic market and overseas market. Discuss this
statement by taking suitable examples (60).
62.
International Buying
63.
Discuss the various methods of forecasting. What
are the precautions that you would like to take to ensure that the forecast is
realistically achievable? What approach would you like to recommend for
resource allocation to support the activities to achieve the performance target
(60)? (2007)
64.
Social Marketing
65.
Brand Loyalty
66.
Define total product concept. What are the
possible changes which could be brought out in Product-Mix? Discuss the
strategies that suit to different phases of product life cycle (60).
67.
The future of International Marketing belongs to
India. Discuss this statement in view of your understanding of trends in
international marketing environment and the emergence of new markets (60).
No comments:
Post a Comment