Syllabus - 2011

MANAGEMENT

The candidate should make a study of the  concept and development of management as science and art drawing upon the contributions of leading thinkers of management and apply the concepts to the real life of government and business decision making keeping in view the changes in the strategic and operative environment.

PAPER – I

1. Managerial Function and Process:

Concept and Foundations of Management, Evolution of Management Thoughts ; 
Managerial Functions – Planning, Organizing, Controlling; 
Decision making; 
Role of Manager, Managerial skills; 
Entrepreneurship ;  
Management of innovation ; 
Managing in a global environment, Flexible Systems Management; 
Social responsibility and managerial ethics; 
Process and customer orientation;  
Managerial  processes on direct and indirect value chain.

2. Organisational Behaviour and Design:

Conceptual model of organization behaviour; 
The individual processes – personality, values and attitude, perception, motivation, learning and reinforcement, work stress and stress management; 
The dynamics of  organization behaviour  – power and politics, conflict and negotiation, leadership process and styles, communication; 
The Organizational Processes - decision making, job design; 
Classical, Neoclassical and Contingency approaches to organizational design; 
Organizational theory and design - organizational culture, managing cultural diversity, learning organization ;   
Organizational change and development ;  
Knowledge Based Enterprise – systems and processes; 
Networked and virtual organizations.

3. Human Resource Management:

HR challenges; 
HRM functions; 
The future challenges of HRM; 
Strategic Management of human resources; 
Human resource planning; 
Job analysis; 
Job evaluation; 
Recruitment and selection; 
Training and development; 
Promotion and transfer; 
Performance management; 
Compensation management and benefits; 
Employee morale and productivity; 
Management of organizational climate and Industrial relations; 
Human resources accounting and audit; 
Human resource information system; 
International human resource management.

4. Accounting for Managers:

Financial accounting – concept, importance and scope, generally accepted accounting principles, preparation of financial statements with special reference to analysis of a balance sheet and measurement of business income, inventory valuation and depreciation, financial statement analysis, fund flow analysis, the statement of cash flows; 
Management accounting – concept, need, importance and scope; 
Cost accounting – records and processes, cost ledger and control accounts, reconciliation and integration between financial and cost accounts; 
Overhead cost and control, Job and process costing, Budget and budgetary control, Performance budgeting, Zero-base budgeting, relevant costing and costing for decision-making, standard costing and variance analysis, marginal costing and absorption costing.

5. Financial Management:

Goals of finance function; 
Concepts of value and return; 
Valuation of bonds and shares; 
Management of working capital: 
Estimation and financing; 
Management of cash, receivables, inventory and current liabilities; 
Cost of capital; 
Capital budgeting; 
Financial and operating leverage; 
Design of capital structure: theories and practices; 
Shareholder value creation: dividend policy, corporate financial policy and strategy, management of corporate distress and restructuring strategy; 
Capital and money markets: institutions and instruments; 
Leasing, hire purchase and venture capital; 
Regulation of capital market; 
Risk and return: portfolio theory; CAPM; APT; 
Financial derivatives: option, futures, swap; 
Recent reforms in financial sector.

6. Marketing Management:

Concept, evolution and scope; 
Marketing strategy formulation and components of marketing plan; 
Segmenting and targeting the market; 
Positioning and differentiating the market offering; 
Analyzing competition;
Analyzing consumer markets; 
Industrial buyer behaviour; 
Market research; 
Product strategy; 
Pricing strategies; 
Designing and managing Marketing channels; 
Integrated marketing communications; 
Building customer satisfaction, Value and retention; 
Services and non-profit marketing; 
Ethics in marketing; 
Consumer protection; 
Internet marketing; 
Retail management;

Customer relationship management; 
Concept of holistic marketing.

PAPER – II

1. Quantitative Techniques in Decision Making:

Descriptive statistics – tabular, graphical and numerical methods, introduction to probability, discrete and continuous probability distributions, inferential statisticssampling distributions, central limit theorem, hypothesis testing for differences between means and proportions, inference about population variances, Chi-square and ANOVA, simple correlation and regression, time series and forecasting, decision theory, index numbers; 
Linear programming   –   problem   formulation , simplex method and graphical solution, sensitivity analysis.

2. Production and Operations Management:

Fundamentals of operations management; 
Organizing for production; 
Aggregate production planning, capacity planning, plant design: process planning, plant size and scale of operations, Management of facilities; 
Line balancing; 
Equipment replacement and maintenance; 
Production control; 
Supply chain management - vendor evaluation and audit; 
Quality management; 
Statistical process control, Six Sigma; Flexibility and agility in manufacturing systems; 
World class manufacturing; 
Project management concepts, R&D management, Management of service operations; 
Role and importance of materials management, value analysis, make or buy decision; 
Inventory control, MRP; 
Waste management.

3. Management Information System:

Conceptual foundations of information systems; 
Information theory; 
Information resource management; 
Types of information systems; 
Systems development - Overview of systems and design; 
System development management life-cycle, Designing for online and distributed environments; Implementation and control of project; 
Trends in information technology; 
Managing data resources - Organising data; 
DSS and RDBMS; 
Enterprise Resource Planning (ERP), Expert systems, e-Business architecture, e-Governance; Information systems planning, Flexibility in information systems; 
User involvement; 
Evaluation of information systems.

4. Government Business Interface:

State participation in business, Interaction between Government, Business and different Chambers of Commerce and Industry in India; 
Government’s policy with regard to Small Scale Industries; 
Government clearances for establishing a new enterprise; 
Public Distribution System; 
Government control over price and distribution; 
Consumer Protection Act (CPA) and The Role of voluntary organizations in protecting consumers’ rights; 
New Industrial Policy of the Government: liberalization, deregulation and privatisation; 
Indian planning system; 
Government policy concerning development of Backward areas/regions; 
The Responsibilities of the business as well as the Government to protect the environment; 
Corporate Governance; 
Cyber Laws.

5. Strategic Management:

Business policy as a field of study; 
Nature and scope of strategic  management, Strategic intent, vision, objectives and policies; 
Process of strategic planning and implementation; 
Environmental analysis and internal analysis; 
SWOT analysis; 
Tools and techniques for strategic analysis - Impact matrix: 
The experience curve, BCG matrix, GEC mode, Industry analysis, Concept of value chain; 
Strategic profile of a firm; 
Framework  for  analysing competition; 
Competitive advantage of a firm; 
Generic competitive strategies; 
Growth strategies – expansion, integration and diversification; 
Concept of core competence, Strategic flexibility; 
Reinventing  strategy; 
Strategy and structure; 
Chief Executive and Board; 
Turnaround management; 
Management of strategic change; 
Strategic alliances, Mergers and Acquisitions;  
Strategy and corporate evolution in the Indian context.

6. International Business:

International   Business   Environment : Changing composition of trade in goods and services; 
India’s Foreign Trade: Policy and trends; 
Financing of International trade; 
Regional Economic Cooperation; 
FTAs; 
Internationalisation of  service firms; 
International production; 
Operation Management in International companies; 
International Taxation; 
Global competitiveness and technological developments; 
Global e-Business; 
Designing global organisational structure and control; 
Multicultural management; 
Global business strategy; 
Global marketing strategies; 
Export Management; 
Export- Import procedures; 
Joint Ventures; 
Foreign Investment: Foreign direct investment and foreign portfolio investment; 
Cross-border Mergers and Acquisitions; 
Foreign Exchange Risk Exposure Management; 
World Financial Markets and International Banking; 
External Debt Management; 
Country Risk Analysis.






STRATEGIC DOCUMENT FOR MANAGEMENT OPTIONAL PREPARATION

Sl. No.	Topics	Primary (Essential) Sources	Secondary (Desirable) Sources	Tertiary (Optional) Sources
1.	Managerial Function : Concept and Foundations of Management, Evolution of Management Thoughts; Managerial Functions – Planning, Organizing, Controlling; Decision making; Role of Manager, Managerial skills; Entrepreneurship; Management of innovation ; Managing in a global environment, Flexible Systems Management; Social responsibility and managerial ethics; Process and customer orientation; Managerial processes on direct and indirect value chain.	Koontz Weilreich – Management, Robbins - Management	R. Gupta - UGC NET Management Guide	Drucker – Management,
2.	Organisational Behaviour and Design : Conceptual model of organization behaviour; The individual processes – personality, values and attitude, perception, motivation, learning and reinforcement, work stress and stress management; The dynamics of organization behaviour – power and politics, conflict and negotiation, leadership process and styles, communication; The Organizational Processes - decision making, job design; Classical, Neoclassical and Contingency approaches to organizational design; Organizational theory and design - organizational culture, managing cultural diversity, learning organization ; organizational change and development ; Knowledge Based Enterprise – systems and processes; Networked and virtual organizations.	Robbins – Organizational Behaviour	R. Gupta - UGC NET Management Guide	Senge – Fifth Discipline, Goleman – Emotional Intelligence, Collins – Good to Great, Covey – Seven Habits, Kotter – Leading Change
3.	Human Resource Management: HR challenges; HRM functions; The future challenges of HRM; Strategic Management of human resources; Human resource planning; Job analysis; Job evaluation; Recruitment and selection; Training and development; Promotion and transfer; Performance management; Compensation management and benefits; Employee morale and productivity; Management of organizational climate and Industrial relations; Human resources accounting and audit; Human resource information system; International human resource management	Dessler – Human Resources Management	R. Gupta - UGC NET Management Guide
4.	Accounting for Managers: Financial accounting – concept, importance and scope, generally accepted accounting principles, preparation of financial statements with special reference to analysis of a balance sheet and measurement of business income, inventory valuation and depreciation, financial statement analysis, fund flow analysis, the statement of cash flows; Management accounting – concept, need, importance and scope; Cost accounting – records and processes, cost ledger and control accounts, reconciliation and integration between financial and cost accounts; Overhead cost and control, Job and process costing, Budget and budgetary control, Performance budgeting, Zero-base budgeting, relevant costing and costing for decision-making, standard costing and variance analysis, marginal costing and absorption costing	Hawkins – Accounting,	Bhattacharya – Cost Accounting, R. Gupta - UGC NET Commerce Guide	Kaplan Norton – Balanced Scorecard
5.	Financial Management: Goals of finance function; Concepts of value and return; Valuation of bonds and shares; Management of working capital: Estimation and financing; Management of cash, receivables, inventory and current liabilities; Cost of capital; Capital budgeting; Financial and operating leverage; Design of capital structure: theories and practices; Shareholder value creation: dividend policy, corporate financial policy and strategy, management of corporate distress and restructuring strategy; Capital and money markets: institutions and instruments; Leasing, hire purchase and venture capital; Regulation of capital market; Risk and return: portfolio theory; CAPM; APT; Financial derivatives: option, futures, swap; Recent reforms in financial sector	Brealey Myers – Corporate Finance	R. Gupta - UGC NET Management Guide	Graham – Security Analysis
6.	Marketing Management: Concept, evolution and scope; Marketing strategy formulation and components of marketing plan; Segmenting and targeting the market; Positioning and differentiating the market offering; Analyzing competition; Analyzing consumer markets; Industrial buyer behaviour; Market research; Product strategy; Pricing strategies; Designing and managing Marketing channels; Integrated marketing communications; Building customer satisfaction, Value and retention; Services and non-profit marketing; Ethics in marketing; Consumer protection; Internet marketing; Retail management; Customer relationship management; Concept of holistic marketing.	Kotler – Marketing Management	R. Gupta - UGC NET Management Guide	Trout – Positioning, Differentiation, Marketing Warfare Aaker – Managing Brand Equity, Strong Brands, Brand Leadership
7.	Quantitative Techniques in Decision Making : Descriptive statistics – tabular, graphical and numerical methods, introduction to probability, discrete and continuous probability distributions, inferential statistics sampling distributions, central limit theorem, hypothesis testing for differences between means and proportions, inference about population variances, Chi-square and ANOVA, simple correlation and regression, time series and forecasting, decision theory, index numbers; Linear programming – problem formulation, simplex method and graphical solution, sensitivity analysis.	Gupta Khanna – Quantitative Techniques	R. Gupta - UGC NET Management Guide
8.	Production and Operations Management : Fundamentals of operations management; Organizing for production; Aggregate production planning, capacity planning, plant design: process planning, plant size and scale of operations, Management of facilities; Line balancing; Equipment replacement and maintenance; Production control; Supply chain management - vendor evaluation and audit; Quality management; Statistical process control, Six Sigma; Flexibility and agility in manufacturing systems; World class manufacturing; Project management concepts, R&D management, Management of service operations; Role and importance of materials management, value analysis, make or buy decision; Inventory control, MRP; Waste management.	Heizer – Operations Management,	R. Gupta - UGC NET Management Guide, Chase – Operations & Supply Management	Goldratt – Goal, Pande – Six Sigma Way, Ohno – Toyota Production System
9.	Management Information System : Conceptual foundations of information systems; Information theory; Information resource management; Types of information systems; Systems development - Overview of systems and design; System development management life-cycle, Designing for online and distributed environments; Implementation and control of project; Trends in information technology; Managing data resources - Organising data; DSS and RDBMS; Enterprise Resource Planning (ERP), Expert systems, e-Business architecture, e-Governance; Information systems planning, Flexibility in information systems; User involvement; Evaluation of information systems.	O’Brien – MIS,	R. Gupta - UGC NET Management Guide	Champy – Reengineering the Corporation, Gates – Way Ahead, Business @ speed of Thought
10.	Government Business Interface : State participation in business, Interaction between Government, Business and different Chambers of Commerce and Industry in India; Government’s policy with regard to Small Scale Industries; Government clearances for establishing a new enterprise; Public Distribution System; Government control over price and distribution; Consumer Protection Act (CPA) and The Role of voluntary organizations in protecting consumers’ rights; New Industrial Policy of the Government: liberalization, deregulation and privatisation; Indian planning system; Government policy concerning development of Backward areas/regions; The Responsibilities of the business as well as the Government to protect the   environment; Corporate Governance; Cyber Laws.	Business Today, Business World, Outlook Business	R. Gupta - UGC NET Commerce Guide	Forbes India, Fortune India
11.	Strategic Management :Business policy as a field of study; Nature and scope of strategic management, Strategic intent, vision, objectives and policies; Process of strategic planning and implementation; Environmental analysis and internal analysis; SWOT analysis; Tools and techniques for strategic analysis - Impact matrix: The experience curve, BCG matrix, GEC mode, Industry analysis, Concept of value chain; Strategic profile of a firm; Framework for analysing competition; Competitive advantage of a firm; Generic competitive strategies; Growth strategies – expansion, integration and diversification; Concept of core competence, Strategic flexibility; Reinventing strategy; Strategy and structure; Chief Executive and Board; Turnaround management; Management of strategic change; Strategic alliances, Mergers and Acquisitions; Strategy and corporate evolution in the Indian context.	Porter – Competitive Strategy, Competitive Advantage Hamel – Competing for Future	R. Gupta - UGC NET Management Guide, Ohmae – Mind of Strategist	Kim – Blue Ocean Strategy, Porter – What is Strategy? (HBR), Competing in Global Industries
12.	International Business : International Business Environment : Changing composition of trade in goods and services; India’s Foreign Trade: Policy and trends; Financing of International trade; Regional Economic Cooperation; FTAs; Internationalisation of service firms; International production; Operation Management in International companies; International Taxation; Global competitiveness and technological developments; Global e-Business; Designing global organisational structure and control; Multicultural management; Global business strategy; Global marketing strategies; Export Management; Export- Import procedures; Joint Ventures; Foreign Investment: Foreign direct investment and foreign portfolio investment; Cross-border Mergers and Acquisitions; Foreign Exchange Risk Exposure Management; World Financial Markets and International Banking; External Debt Management; Country Risk Analysis	Sundaram Black –International Business Environment	R. Gupta - UGC NET Commerce Guide, R. Gupta - UGC NET Management Guide,	Ghoshal – International Business